Brainstorming and inspiration

So after darting around and changing my topic, I've decided to revert back to the original topic. Looking at the lack of security systems on cell phones and how unaware people are of this. 

In class I did some brainstorming:

No privacy, no locks, no safety. Wallets, bank cards with no pin or signature required. Money growing on trees, everything free. Looking at the ad at the start of dvd's you rent "You wouldn't steal a car! You wouldn't steal a film!" etc. 

What age am I targeting? 7-15. The age where you understand what you are doing is wrong. 

Pam mentioned when she first got a mobile phone she had no concept of cost. It was on a plan so she just rung everyone. The bill came after the first month and it was $300. The plan vs pre-paid. Educating kids of cost/value in comparison to what they earn/have.

I figure that the info on the no-password concept is in the terms and conditions when people download or start playing games. So my idea is about scale, making the terms and conditions far bigger than the typical fine print. 

Do I.. Make it full of ridiculous information with one fact in there, get peoples attention and see if they pick up on the point? Real fact could be bigger, bolder etc.

Or.. Fill it with real facts from all sorts of places which you wouldn't expect to come across. Make it entertaining and truthful. I don't need to be subtle with my message because I have the best interests of the viewer in mind. It's about information and education.

While on the bus back to Wellington the other day I saw this and was particularly confused. Firstly because I expected it to be the typical sign about chance of fire etc. And secondly because I didn't understand if it was a joke or serious. It was on the way into a small town, levin I think it was, which is where you usually see the fire danger signs. As far as I knew (which is nothing about eczema) the weather didn't effect it, maybe it does, I wouldn't have a clue. 

Then going into the next town I saw a sign the same but with the heading "Facial Eczema Spore Count". More confusion, but still it stood out to me because it was different information in a familiar place. I could keep this in mind with my final outcome.

According to RD1 I found out its actually about animals, not the eczema that people get as such.

The facts on facial eczema

Article supplied by Agri-feeds Limited.

Facial Eczema (FE) is caused by a toxin sporidesmin produced by a pasture fungus Pithomyces Chartarum which thrives in warm moist conditions, found mostly in rye grass dominant pastures. This toxin is ingested by animals grazing affected pasture.

Symptoms

The period between spore ingestion and first symptoms depends on the amount of toxic spores actually consumed but can occur within 24 hours.

Affected animals are likely to:

• Go off their feed
• Stop milking
• Become restless
• Seek shade
• Start licking, rubbing and scratching affected areas 

After a few weeks:

• Skin lesions start to appear around the face, nostrils, ears, teats, vulva, and on any white areas
• Skin becomes reddened and inflamed, and may then thicken, encrust, blister and weep
• Liver damage and in severe cases, signs of jaundice may be visible
• Ultimately, cows may dry off completely
• Animals pass into a state of chronic ill-health or in extreme cases die. Others may show no clinical signs at all.

Sub-clinical signs:

• Increased barrenness
• Increased deaths at lambing and calving
• Decreased wool and meat growth
• Depressed milk production

Farmers often attribute these signs to something else. The reality however, is these are signs that stock are suffering from sub-clinical facial eczema. Productivity and income will be significantly affected.