Bango - selling the idea to merchants

Bango - pay for it 3.0 a guide to mobile payments in the UK

Does it affect me?

If you are selling digital content to consumers in the UK using Premium SMS or via a mobile phone through a web
site (WAP) then Payforit is important to you. In addition to compliance with the UK rules, Payforit could bring you: higher earnings; more successful mobile transactions; happier customers that come back and spend more money more often; and lower customer care costs with reduced refund requests.

What will happen if I am not Payforit compliant?

If you are selling mobile content or services in the UK with operator billing you need to be Payforit compliant. Payforit is now fully mandated by all the UK mobile operators for all mobile web payments and failure to comply will result in your service being switched off.


Reliance on small print

The mobile industry provides clear and concise Best Practice guidelines for services using SMS,
but the consumer needs to read and understand the terms either from a text message sent to their
handset or on the print of the original advertisement. With the WAP presentation, the
consumer is advised of all the terms of sale onscreen immediately before they are billed without
having to refer to separate messages or the original ad. This removes any possible confusion,
improves the customer’s experience and increases the likelihood of repeat purchases. It also
significantly reduces the number of customer care issues.


Get started and start selling in minutes

If you are not Payforit compliant, you need to act quickly.  Bango Payment UK has been designed to help you get up and running with a full Payforit compliant service.  It provides all the benefits of our full global payment solution, but focused on delivering the best payouts and consumer conversion rates in the UK.  Call our Sales team on +44 845 075 3663, learn more or sign up online at www.bango.com
Try us out for free Still not sure? Got ten minutes to spare? Then give Payforit a try – see how quick and simple Bango Payment is by road-testing our free payment 30 day trial. Visit www.bango.com/payment for more details.

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