Bare Organics - baby care

Just putting it out there, this is how I wish all ingredients lists looked! I can recognize all the ingredients and there are no chemical names which might make sense to dermatologists, but not to the average consumer. 

Mahu Skin-care sample

Break down of IPBC toxicity

Final Report On the Safety Assessment of Iodopropynyl Butylcarbamate (IPBC)

1. Rebecca S. Lanigan

1. 1101 17th Street, NW, Suite 310, Washington, DC 20036, USA

Abstract

Iodopropynyl Butylcarbamate (IPBC) functions as a preservative in a wide variety of cosmetic formulations. Although concentrations as high as 0.1% have been reported, most applications appear to require this preservative at less than 0.0125%. IPBC readily penetrates through the skin. The average acute oral LD₅₀ in rats is 1.47 g/kg. Rats fed IPBC for 4 weeks had increased liver weights and decreased plasma cholinesterase activity, and rats fed IPBC for 13 weeks had transient behavior alteration, increased liver weights, hepatocyte enlargement, stomach lesions, and decreased weight gain. Rats administered IPBC as dusts and liquid aerosols had labored breathing—lung edema, emphysema, and reddened lungs were observed after exposure. Dermal irritation, but no evidence of skin sensitization, was seen in animal studies. At concentrations of 0.5%, IPBC caused iritis and conjunctival irritation in rabbit eyes, but exposure to concentrations up to 0.015% produced only slight conjunctival redness. IPBC was not genotoxic, with or without metabolic activation. No evidence of carcinogenic potential was found in a 104-week chronic oral toxicity study using rats. Reductions in weight gain were observed, along with inflammation of the nonglandular stomach and lesions in the submaxillary salivary gland. In reproductive and developmental toxicity studies using rats and mice, IPBC had nosignificant effect on fertility, reproductive performance, or on the incidence of fetal malformations. IPBC was found to be mildly irritating, but not sensitizing in clinical testing. At concentrations up to 0.1%, IPBC was not comedogenic in clinical tests. Given the acute inhalation toxicity observed in animals, the potential for mild irritation, and the absence of any data on comedogenicity at concentrations higher than 0.1 % in clinical tests, the Expert Panel concluded that IPBC is safe as a cosmetic ingredient at concentrations ≤0.1 %, but that it should not be used in products intended to be aerosolized.

Skin-care Products- keeping to claims?

Skin care products under the spotlight

BY NICOLA BOYES - 14/08/2010 Waikato Times

The Hamilton maker of a range of mother and baby care products says she has done everything she could to withdraw products containing a banned ingredient.

Mahu Mother and Baby Skin Care products are marketed as natural, NZ-made and the "safest choice" for you and your baby, but Consumer NZ found Mahu products on sale, including a baby lotion, that list a preservative called iodopropynyl butylcarbamate (IPBC).

IPBC is not allowed in moisturisers or any other "leave on" preparations for children under three years of age or anything used on the lips or large part of the body. In its pure form, it was classified by the Environmental Risk Management Authority (Erma) as having acute oral toxicity and inhalation toxicity. It was considered safe in some cosmetics such as shampoos and deodorants in low concentrations.

Mahu director Kathryn Fromont said Mahu had stopped using IPBC as soon as it was banned from use in skin creams, two years ago. She said Mahu sent a recall to all their stockists.

Consumer chief executive Sue Chetwin said the company should issue an immediate recall but Mrs Fromont said despite Consumer claiming the products had been found in Wellington it had not told her exactly where. "This is pretty devastating. They [Consumer NZ] are putting this information out there and it's not accurate."

Ms Chetwin said products sold as natural or organic needed to demonstrate they lived up to their claims.

Second Life “Avatar” Advertising Campaign?

SATURDAY, JANUARY 16, 2010

Second Life “Avatar” Advertising Campaign?

It seems that not only has Linden Lab started doing some advertising for Second Life, but they’ve decided to take advantage of the hype over the highly popular movie “Avatar.”

The woman is not technically a Na’vi avatar. She isn’t wearing tribal clothes, and has no pointed ears or catlike features. But the connection to the movie is obvious.

Peter Linden has been asked about the ad, and had the following response:

"While we’re certainly fans of the Avatar film and of blue avatars (not to mention pink, green, yellow, and robot avatars), we do not want to cause any confusion between Second Life and the movie with this advertisement, and we plan to change it to avoid any misunderstanding."

The advertising campaign does seem to have made the desired results. After slowly declining for much of 2009, their “user concurrency” numbers suddenly rose. Tateru Nino of the “Dwell on it” blog had her own comment about Linden Lab’s ad campaign in comic form. The Lindens will probably want to take their time before removing the ad.

Linden Lab isn't alone in taking advantage of the "Avatar" bandwagon. Social network IMVU has also come out with their own banner, featuring a blue woman with the caption "Get Your AVATAR."

It is notable that a number of people have created various Na’vi avs up for sale in Second Life. While there are a few cheap and demo ones, most cost hundreds, even thousands of Lindens. Some Pandora roleplay areas have sprung up in some sims as well.

Bixyl Shuftan

Sources: New World Notes , Massively

2nd life site

http://secondlife.com/ - Current Snap shot of the main feature on their website to entice people into joining. 

Games + 2nd life in the same world