Have a critical position on how, if wanting to advocate an alternative.
Expansion of middle class & disposable income, iphones quite common etc.
Digital technology through computer. Apple took off in the 80's - computer use in business was big before then. Business is the driver of globalization - use of personal computer has rose.
cultural phenomena, track back to when the frenzy started.
'Social change is, as the phrase imply's, about the investigation of the times and places when society becomes different' - Jordan & Pile, 2002). Change and thinking about social change go together.
Technology is now so advanced that change happens much faster than ever before. How adaptable to change are people though?
Support findings with visual communication to compare to (article content).
Social status
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